Alf in Conversation With Ash From The Brand Called You

The podcast TBCY is one of the biggest English-language business podcast in India and for the Indian diaspora, and Alf joined Ashutosh Garg to talk about innovation, creativity, and schlocky popular culture. This is how they described it:

"In this insightful conversation, Professor Alf Rehn, a leading expert in innovation, design, and management, shares his unique perspective on fostering creativity in businesses. 
From redefining innovation to the role of risk-averse corporate cultures, Rehn stresses the importance of nurturing small ideas, learning from unexpected sources like pop culture, and challenging the status quo. 
Discover how these principles can lead to groundbreaking changes in both startups and Fortune 500 companies."